TUSTIN, Calif, Aug. 10, 2011 – Freeze Tag, Inc. (OTCBB: FRZT), which creates family friendly video games for smartphones, tablets and PCs, today reported that it has retained the Investor Relations Network, a financial public relations firm with offices in Southern California, to direct its investor relations and corporate communications programs.

“Freeze Tag is positioning itself to become a leader in its industry,” said CEO Craig Holland. “To help in that effort, we have retained the Investor Relations Network to better position our company within the investment community. It will help to raise Freeze Tag’s visibility by communicating our company’s unique investment appeals to individual investors, brokers, analysts and money managers.”

As a leading publisher of family friendly casual games, the Freeze Tag production team is preparing a number of new titles that will be launching on tablets, smartphones, and PCs over the second half of 2011. Specific information about these exciting new product launches will be forthcoming in future releases.

“We are proud to be representing, and working in partnership with, Freeze Tag,” said Tom Gavin, president of the Investor Relations Network. “Our goal is to help the company reach out to investors at every level, and assist in realizing its stated goal of becoming a fully listed security as rapidly as possible.”

About Freeze Tag, Inc.
Freeze Tag is a leading creator of casual or “family” games. Freeze Tag’s “family friendly fun” games have been downloaded millions of times on mobile devices (iPhone/iPad, tablets), and PC/Mac computers. For more information, visit the Freeze Tag website at www.freezetag.com.

Safe Harbor Notice
Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). Freeze Tag, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. Freeze Tag, Inc. undertakes no obligation to revise these statements following the date of this news release.

Contact:

Craig Holland
Freeze Tag, Inc.
press@freezetag.com
(714) 210-3850

Tom Gavin
Investor Relations Network
irnetwork@earthlink.net
(909) 433-0137