Freeze Tag’s New Website Reveals Free-to-Play Mobile Game Business Strategy

Posted on Mar 19, 2014

Tustin, CA – March 19, 2014. Freeze Tag (OTC:FRZT), a leading creator of mobile social games, today announced the launch of its new corporate web site and disclosed its business strategy.

“Over the last year, we’ve dedicated our resources to being successful in the free-to-play mobile games market,” said Craig Holland, CEO of the company. “We’ve re-designed the entire site to make it easier to find the most important information our visitors are looking for. Our new “Market” and “Technology” sections outline the opportunities in the lucrative Free-to-Play (“F2P”) games market and the strategies we are employing to create top grossing mobile social games.”

In response to many requests for more frequent news and updates about games in development, the new site features a “Developer Blog,” which will provide some insight on what is going on behind the scenes. The company has also refreshed the Freeze Tag logo, along with a number of other changes. The Freeze Tag corporate web site can be located at www.freezetag.com.

About Freeze Tag, Inc. Freeze Tag, Inc. is a leading creator of mobile social games that are fun and engaging for all ages. Based on a free-to-play business model that has propelled games like Candy Crush Saga to worldwide success, we employ state-of-the-art data analytics and proprietary technology to dynamically optimize the gaming experience for revenue generation. Players can download and enjoy our games for free, or they can purchase virtual items and additional features within the game to increase the fun factor. Our games encourage players to compete and engage with their friends on major social networks such as Facebook and Twitter. Founded by gaming industry veterans, Freeze Tag has launched several successful mobile games including the number one hit series Victorian Mysteries® and Unsolved Mystery Club®, as well as digital entertainment like Etch A Sketch®. Freeze Tag games have been downloaded millions of times on the Apple, Amazon and Google app stores.

Safe Harbor Notice Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). Freeze Tag, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. Freeze Tag, Inc. undertakes no obligation to revise these statements following the date of this news release.

Contact:
investorrelations@freezetag.com
714-210-3850 x26