TUSTIN, CA (December 27, 2012) – Freeze Tag (OTCQB:FRZT), a developer of family-friendly games and entertainment for tablets and smartphones, announces that Insta Etch A Sketch® is now available in Apple’s App Store. Insta Etch A Sketch® is a unique app that instantly turns photos into real Etch A Sketch® drawings.

“With Insta Etch A Sketch® you can transform any image that you have on your iPhone or iPad into an Etch A Sketch® drawing,” said Freeze Tag CEO Craig Holland. “Your friends will think that you spent hours drawing it yourself.”

The Insta Etch A Sketch® app allows you to take a new picture with the on-board camera or select a photo from your album and turn it into an Etch A Sketch® drawing. With the tap of a button, you can watch the “etch” image materialize in front of your eyes. You can share your masterpiece with all of your friends easily because the Insta Etch A Sketch® app connects to all of the major social networks including Facebook, Instagram, Flickr, Twitter, and email.

Insta Etch A Sketch® is available from the Apple App Store: http://frzt.us/URQWIv

In related Etch A Sketch news, Freeze Tag announces that the Etch A Sketch HD iPad App has been named one of the “10 Best Apps for Preschoolers” in Parents Magazine. The article featuring Etch A Sketch® and other high quality apps for kids can be found here: http://frzt.us/TlnWvb

About Freeze Tag, Inc.
Headquartered in Tustin, California, Freeze Tag, Inc. (FRZT) creates “family friendly fun” games for smartphones, tablets, PCs and Macs. For more information, visit the Freeze Tag website at www.freezetag.com. Freeze Tag (FRZT) stock is publicly traded on the OTCQB exchange.

About Ohio Art
Creators of the famous Etch A Sketch® drawing toy, The Ohio Art Company remains one of the world’s most widely recognized toy companies since its establishment in 1908. The Ohio Art Company is committed to developing toys that encourage creativity and learning while providing hours of enjoyment, encouraging self-expression and promoting positive development. The company also proudly markets brands including nanoblock®, a collectible series of award winning construction sets, and Doodle Sketch® magnetic drawing toys. Visit the Ohio Art website at www.ohioart.com.

Safe Harbor Notice
Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). Freeze Tag, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. Freeze Tag, Inc. undertakes no obligation to revise these statements following the date of this news release.

Contact:
Craig Holland
Freeze Tag, Inc.
investorrelations@freezetag.com
(714) 210-3850 x26