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The Grimm Reaper

Mobile Game Company Freeze Tag Launches Major Update to Grimm Reaper®: Hidden Tales Game for iPad

Posted on Feb 19, 2013

TUSTIN, CA (February 19, 2013) – Freeze Tag, Inc. (OTCQB: FRZT), a developer of casual family games and entertainment for tablets, smartphones, PCs and Macs, today announced that it is launching a major update to its popular Grimm Reaper game for the iPad.  The new version of Grimm Reaper®: Hidden Tales is available now for download through the Apple iTunes store. The enhanced version of Grimm Reaper features numerous updates, including new decorations, new animated creatures and greater functionally, such as a daily bonus feature for players who return to play regularly.  During the beta phase, the production team has analyzed hundreds of points of data from the game, seeking for ways to improve the player’s experience. Commenting on this new version of Grimm Reaper, Craig Holland, CEO of Freeze Tag, Inc., said, “As one of our most popular games, we expect this new version to be well received by both current and new players.  We will continue to expand functionality and add features that our players most want, which will enhance the engagement factor of the game. “ Holland added, “With a significant amount of game development in process, we are diligently focused on executing on a clear strategy of launching successful games that exploit the social mobile game market. As we continue to execute on our strategy, we will be providing periodic updates to keep our fans and shareholders well-informed of our progress.” About Freeze Tag, Inc. Headquartered in Tustin, California, Freeze Tag, Inc. is a leader in the development of casual family games for mobile, tablet, and PC and Mac platforms, including the number one hit series, Victorian Mysteries® and Unsolved Mystery Club®, and digital entertainment, such as Etch A Sketch® (for iPhone and iPad) and Grim Reaper®: Hidden Tales (for iPad), which have achieved millions of downloads across all devices and platforms. Freeze Tag stock is publicly traded on the OTCQB exchange under the symbol, “FRZT.”For more information, visit the Freeze Tag website at www.freezetag.com. Safe Harbor Notice Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). Freeze Tag, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future...

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Investor Information Update – January 8, 2013

Posted on Jan 8, 2013

Investor Relations Update At Freeze Tag, we are busy planning, coding, drawing, writing and doing all of the little things it takes to make great family friendly mobile games. In the coming months, we will make announcements that will provide you with information to anticipate and track our progress throughout the year. We have been in the process of choosing an investor relations firm to assist us with our investor outreach and communications program. We will have news on this subject shortly. Product Update Grimm Reaper: Hidden Tales launched in December and has been performing to our expectations. Although we cannot provide any details at this time, the product is in the “test” phase right now as we measure feedback from customers, analyze data from in app purchases, and continue to make improvements in the game to maximize performance. After we make these changes and further measure results, the promotional program will begin. It is not uncommon for freemium (or free-to-play games with in-app purchases) to be in a test phase for 60-90 days during which adjustments are made before promotional dollars are spent. The next updates to the game should be launching in January. Originally, Party Animals was planned for a late Q4 release, but in discussions with our partner GREE, we made the decision to launch Party Animals in Q1 2013. Based on the results of our early user testing, Party Animals is shaping up to be a very exciting and entertaining new game. Beta Test If any investors are interested in participating in our beta test program, please signup here: http://frzt.us/betatestsignup. Or, send an email to “betatest@freezetag.com” and we will get in touch with you. Thank you for all of your support! Craig Holland, CEO   Safe Harbor Notice Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). Freeze Tag, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from...

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Mobile Game Company Freeze Tag Announces Grimm Reaper™: Hidden Tales Product Launch

Posted on Dec 13, 2012

TUSTIN, CA, (December 13, 2012) – Freeze Tag (OTCQB:FRZT), a developer of family-friendly games for tablets and smartphones, announces that Grimm Reaper™: Hidden Tales is now available in Apple’s App Store.  This title is published under the Activision Mobile Publishing brand. Grimm Reaper™: Hidden Tales is a hidden object and building game set in the amazingly rich world of Grimm’s Fairytales. Players are tasked with rescuing fairytale characters (such as Rapunzel) from the Reaper’s curse to save the fairytale world. “Grimm Reaper™: Hidden Tales, features over 24 hidden object scenes, 5 different play modes with over 70 objects, puzzles, and riddles for many hours of game play,” says Craig Holland, CEO of Freeze Tag. “Plus Grimm Reaper™: Hidden Tales includes the complete text of the original fairytale stories so players can enjoy the beloved stories of the Brothers Grimm.” Grimm Reaper™: Hidden Tales can be downloaded free from the Apple App Store here: http://frzt.us/grimmreaperipad * All trademarks and trade names are the properties of their respective owners. *in-app purchases require a fee. About Freeze Tag, Inc. Headquartered in Tustin, California, Freeze Tag, Inc. (FRZT) creates “family friendly fun” games for smartphones, tablets, PCs and Macs. For more information, visit the Freeze Tag website at www.freezetag.com.  Freeze Tag (FRZT) stock is publicly traded on the OTCQB exchange. Safe Harbor Notice Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). Freeze Tag, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. Freeze Tag, Inc. undertakes no obligation to revise these statements following the date of this news release. Contact: Craig Holland Freeze Tag, Inc. investorrelations@freezetag.com (714) 210-3850...

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Mobile Game Company Freeze Tag Announces Publishing Deal with Activision Mobile Publishing Label

Posted on Nov 26, 2012

TUSTIN, CA, (November 26, 2012) – Freeze Tag (OTCQB:FRZT), a developer of family-friendly games for tablets and smartphones, announces that it has signed a publishing agreement with Activision Mobile Publishing and Flurry for the upcoming title Grimm Reaper™: Hidden Tales. Grimm Reaper™: Hidden Tales is a hidden object and building game set in the amazingly rich world of Grimm’s Fairytales. Players are tasked with rescuing fairytale characters (such as Rapunzel) from the Reaper’s curse to save the fairytale world.  “In Grimm Reaper™: Hidden Tales, we offer the player five different modes of hidden object play for hours of object-hunting fun,” says Craig Holland, CEO of Freeze Tag. “Plus Grimm Reaper™: Hidden Tales is also a building game, where the player uses dozens of decorations, creatures, and buildings to create a customized Safe Haven for the fairytale characters to live in.” “Activision and Flurry are proud to have partnered with Freeze Tag in their transition to a free-to-play model with their latest game,” said Patrick Minotti, General Manager for Games Publishing at Flurry. Mr. Holland added “What’s more, Flurry provided us with deep insight into monetization practices, and did so with a total respect for the creative value we wanted to bring to our users. We’re very excited about the game’s potential.” The exact launch date for Grimm Reaper™: Hidden Tales has not yet been announced, but Holland indicates that it is planned for release in Q4 2012. About Freeze Tag, Inc. Headquartered in Tustin, California, Freeze Tag, Inc. (FRZT) creates “family friendly fun” games for smartphones, tablets, PC’s and Mac’s. For more information, visit the Freeze Tag website at www.freezetag.com. Freeze Tag (FRZT) stock is publicly traded on the OTCQB exchange. About Activision Publishing, Inc. Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com. About Flurry Flurry helps companies build, measure, advertise and monetize mobile applications in the new app...

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Mobile Game Company Freeze Tag Provides Sneak Peek of New Freemium Mobile Titles

Posted on Jun 5, 2012

E3 Expo 2012 TUSTIN, Calif.–(BUSINESS WIRE)–Freeze Tag (OTCBB: FRZT), a leading developer and publisher of games for smartphone and tablet devices, will provide a “sneak peek” of two new “freemium” social mobile titles at the E3 Expo in Los Angeles this week: Party Animals® and The Grimm Reaper®. The games are designed from the ground up to be “free” to download but will incorporate “in-app” purchases for various items and in-game currency. While a strong social component is built into both, the two games differ in art style and game play mechanics. “The object of Party Animals® is to ‘build’ a fun party for your friends,” explains Craig Holland, Chief Creative Officer of Freeze Tag, “There are literally hundreds of different ways to customize your party and share ideas with your friends, all in a whimsical cartoon world.” “In The Grimm Reaper® the player is tasked with hunting for cleverly hidden objects buried in Grimm’s Fairy Tales, while battling Death to save the Fairy Tale World,” says Craig Holland. “The art style is visually stunning with unexpected renderings of scenes from classic fairy tales.” With the addition of these new titles to its growing stable of mobile games, Freeze Tag is well positioned within the global “freemium” mobile games space — a market that is on track to hit $16 billion by 2016, according to a report by ABI Research. About Freeze Tag Freeze Tag creates “family friendly fun” games for smartphones, tablets, PCs, and Macs. For more information, visit the Freeze Tag website at www.freezetag.com. Freeze Tag, Inc. common stock is quoted on the Over the Counter Bulletin Board under the symbol “FRZT.” Safe Harbor Notice Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). Freeze Tag, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. Freeze Tag, Inc. undertakes no obligation to revise these statements following the date of this news release.  ...

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